Structural pressure
28%
Moderate RiskLikely range
23–34%
Marketing strategy/planning professional
Professionals · SGD 8,060/mo (79% above median)
Marketing strategy/planning professional shows mixed AI signals: high exposure, but also strong human dependencies and organizational friction.
Why This Score
90% of tasks overlap with current AI
59% human advantage from judgment & presence
69% demand buffer from SG labour market
AI usage 10pp above theoretical exposure
These factors combine multiplicatively — larger bars do not mean proportionally larger contributions to the final score.
Exposure × (1 − Bottleneck) × Market Modifier. Band stability: watch. How this works
Tasks AI can handle
Lead scoring, email drafting, CRM data entry, competitive intelligence gathering, proposal generation, and follow-up scheduling.
Where humans stay essential
Building trust with prospects, navigating complex deal structures, reading buyer intent, handling objections in live conversations, and closing high-stakes negotiations.
Skills to focus on
Common tools in similar work
Derived from matched O*NET technology-skill profiles.
Singapore Reality
Current Singapore signal
Labour now, industry footprint, and a directional 12-month read.
The Professionals, Managers, Executives & Technicians labour market is weak. Vacancy rate is 3.1% and was essentially flat versus last quarter. recruitment is running above resignation (1.5% vs 0.9%). employer pressure is low.
Vacancy rate
3.1%
↓ 3.1% year-on-year
Hiring balance
1.5%
recruit vs 0.9% resign
Retrenchment
1.5 per 1,000
Low incidence
Professionals, Managers, Executives & Technicians data · Q4 2025 full
Top Industries
Where this work is concentrated
Public Administration & Education Services
111.0K
Financial & Insurance Services
97.0K
↓ cooling
Professional Services
80.1K
→ stable
Top 4 vacancy sector
Industry vacancy overlays use the latest published detailed cross-tab (2025 QQ), which can lag the main labour monitor.
12-Month Outlook
Rule-based, not a prediction
What To Do Next
Marketing strategy/planning professional has some offset potential, but it depends on task redesign holding up in practice and on workers clearing the main switching frictions.
What helps
- A meaningful share of the work can likely be reorganized around AI rather than removed outright.
What could slow it down
- Current demand support is thin, so offsets may take longer to show up.
Easier Switch
Sales professional (institutional sales of financial products) 70%ICT sales and services professional 70%Ship broker (e.g. charter or sales & purchase) 69%Lower Risk
Sales professional (institutional sales of financial products) 70%ICT sales and services professional 70%Medical and pharmaceutical products sales professional 67%Sales professional (institutional sales of financial products)
easy transition · 70% match
ICT sales and services professional
easy transition · 70% match
Ship broker (e.g. charter or sales & purchase)
moderate transition · 69% match
Digital marketing professional (e.g. online, social media, e-commerce marketing professional)
moderate transition · 67% match
Medical and pharmaceutical products sales professional
moderate transition · 67% match
Technical sales professional
moderate transition · 65% match
Creative advertising professional
moderate transition · 62% match
Revenue specialist
moderate transition · 60% match
See how this compares to similar occupations
Compare with... →Evidence
Crosswalk: direct · SSOC 24313
Anthropic: +10pp vs theory
Raw Scores
AIOE 1.207 · θ 0.683 · C-AIOE 0.922
Stability
watch · Optimistic 23% (Moderate) · Pessimistic 34% (High)
Confidence
83% · Crosswalk 0.84 · Market 0.65 · Fresh 0.84
Wage (SGD/mo)
25th 4,600 · Median 8,060 · 75th 11,785